• News (611)
    Talking Retail (26 Feb 2018)

    Nestlé Confectionery unveils premium KitKat sharing box

    NESTLE is launching KitKat Senses, a sharing box full of individually wrapped bite-size KitKats in three flavours, Double Chocolate, Hazelnut and Salted Caramel. Priced at £3.99, the offerings will be available from the end of February and supported by a £7m campaign, including a TV ad running from March to June, social media and sampling activity. 

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    Talking Retail (25 Jan 2018)

    KitKat unveils ‘Joe the Mug’ promotion

    KITKAT has launched an on-pack promotion offering consumers the chance to win one of 50,000 thermochromic mugs. When hot water is poured into 'Joe the Mug' a message appears explaining what his favourite kind of break is. A £1m media campaign is supporting the promotion across social media platforms, alongside a £2.2m TV and cinema advertising campaign. The promotion is running until 31 August and is available across its single and multi-packs, including its Chunky variants.

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