• News (646)
    The Drum (14 Nov 2019)

    Nestlé's answer to ad tech woes is an internal division made up of holding company experts

    NESTLÉ has set up an internal division named the Global Digital Media Centre of Competencies that will house digital experts from WPP, Publicis, Dentsu and IPG. It will be led by Nestlé's global head of sales & e-business, Sebastien Szczepaniak and global head of marketing & consumer communications Tom Buday. The four holding companies have all supplied digital specialists that will sit alongside Nestlé execs within hubs in the UK & US. The group will be responsible for setting standards and establishing processes that will aim to 'boost accountability and effectiveness'. They will work on six key 'competencies': audience operations, retail media, dynamic creative optimisation, ad operations, supply and trading and transparency.

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    Exclusive (04 Nov 2019)

    NESTLÉ has promoted Tom Pearce to the position of senior brand manager. The company has also promoted Alberto Pisanello to the role of brand manager.