• News (140)
    Exclusive (26 Jun 2017)

    NESTLÉ PURINA PETCARE has promoted Massimo Zucchero to the role of marketing director - UK, Ireland, Netherlands & Nordics.

    Campaign (27 Apr 2017)

    Purina Bakers "DogPay" by OgilvyOne

    OGILVYONE has created a new contactless payment scheme exclusively for dogs. The new work for BAKERS connects dogs' ID implants to their individual payment accounts which are topped up by their owners. After products are selected the cashier uses a special device to scan the dog's ID chip in order to pay. The idea has been trialled at one store in Essex but a further roll out has not yet been planned. A 90-second film showing the system in action has been released.

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