• News (3)
    The Grocer (24 Jul 2018)

    Graze drops ‘natural’ brown pack design after 10 years

    GRAZE has undergone a packaging makeover, replacing the 'natural' brown packaging it has had since 2008. The new colourful packs will have rolled out to almost 400 SKUs by September, at which time a supporting £2m campaign will launch. The redesign came after the brand noticed its rivals take on a similar look, and was put together with the help of creative agency JONES KNOWLES RITCHIE. Graze is also in the process of launching a breakfast proposition and exploring the use of 'clean' plant protein. 

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    The Telegraph (24 Jul 2017)

    Graze groomed for £300m sale as healthy eating booms

    GRAZE is being lined up for a £300m sale next year by its owner Carlyle, the private equity firm who bought a majority £50m stake in the company in 2012. Last year, sales rose 3.2% higher to £70.3m, with most of the growth coming through more than 9,000 high street shop displays. Carlyle is said to have been encouraged by the level of sales growth this year and the continued healthy eating trend.

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