• News (11)
    Little Black Book (02 Jan 2019)

    Nakd Bar Blows Couple's Minds and Makes a Big Purple Mess

    NATURAL BALANCE FOODS has launched its first ever TV ad campaign for its Nakd snacks brand. Mind. Blown by RECIPE sees a man take his girlfriend to a doctor's surgery after she takes a bite of a Nakd bar and ends up frozen in a state of astonishment. The doctor discovers her mind has been well and truly blown by the bar. Struggling to believe the doctor's words, her boyfriend tries it for himself and ends up in the same way. The TV campaign will be supported by in-store promotions, POS, PR, sampling and social media activations to amplify the 'Mind. Blown' messaging for consumers. Media was handled by TOTAL MEDIA.

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    Campaign (02 Aug 2018)

    Trek Bars awards social media account to Recipe

    TREK BARS has hired RECIPE as its social media agency. WAVEMAKER previously handled social for the brand.

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