• News (194)
    Campaign (08 Jan 2020)

    Nationwide "Later life mortgages" by VCCP

    NATIONWIDE has launched three 60-second spots to promote its later life mortgages. Created by VCCP, the ads see members of the public talking about what retirement means to them. The ads will be supported by 30-second edits, digital, press, OOH and VOD activity. WAVEMAKER handled media for the campaign. 

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    Campaign (03 Dec 2019)

    Channel 4, Sainsbury's, NatWest and Nationwide donate airtime to champion disabled people

    CHANNEL FOUR, SAINSBURY'S, NATIONWIDE and NATWEST have all donated 60-seconds of airtime to social enterprises promoting the economic contributions made by disabled people. The 'Disability works' spots took over an ad break as part of the '#PurpleLightUp movement. The campaign, featuring Beco, Harry Specters and Ignition Brewery, ran during Channel 4's How to Save £1,000 Online to mark International Day of Persons with Disabilities. The takeover was devised by 4Sales creative arm PL4Y alongside media agencies WAVEMAKER, ZENITH and PHD

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