• News (165)
    Campaign (17 Jan 2017)

    Nationwide "ITV idents" by VCCP

    NATIONWIDE has continued its 2016 ‘Voices’ campaign into its new series of idents for ITV. Created by VCCP, the black and white snippets show people expressing their housing experiences through poetry. The films, which were shot in an open mic setting, make up the sponsorship of ITV and UTV documentaries.

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    Campaign (09 Nov 2016)

    Nationwide "Voices Nationwide" by VCCP

    NATIONWIDE has launched a new campaign focussing on young people’s journeys to owning their own home. The series of 20 and 60-second ads feature London Laureate, Laurie Bolger, and THE ROUNDHOUSE’S resident artist, Erin Bolens, reading poetry about their own experiences of their homes. The work was created by VCCP and media was handled by HAVAS.

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