• News (184)
    Campaign (07 Sep 2018)

    Channel 4 teams up with trio of brands to cast light on the brutality of online abuse

    CHANNEL FOUR released specially edited versions of ads for NATIONWIDE, MALTESERS and MCCAIN to highlight the brutality of abusing comments online. Airing during Gogglebox on 7 September, the three-and-a-half-minute sequence featured the ads running normally until real abusive messages found on social media start to appear on the screen, causing the picture to crack. Messages during the break will ask viewers why online abuse is not taken as seriously as face-to-face abuse before highlighting an online support page. The collaboration was brokered by 4Sales, WAVEMAKER (Nationwide), ZENITH & MEDIACOM (Maltesers) and PHD (McCain).

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    Campaign (06 Sep 2018)

    Lloyds reviews £80m media account as Group M retires Greenhouse

    LLOYDS has announced a review of its £80m media planning and buying account. Its current dedicated media agency Greenhouse Group is set to be dissolved. The banking group is understood to have asked MEDIACOM and MINDSHARE to pitch because it favours a more conventional agency-client relationship. WAVEMAKER is unable to pitch for Lloyds because it is NATIONWIDE's media agency. The review includes the media for all Lloyds Banking Group brands including Lloyds Bank, HALIFAX, BANK OF SCOTLAND, SCOTTISH WIDOWS and MBNA.

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