• News (180)
    Campaign (05 Dec 2019)

    Natwest appoints Karmarama as a new agency for Bó

    NATWEST has appointed KARMARAMA to launch advertising for its new digital-only bank Bó, an integrated advertising and communications campaign is to begin in 2020. Wax/On and UNCOMMON were also involved at an earlier stage.

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    Campaign (03 Dec 2019)

    Channel 4, Sainsbury's, NatWest and Nationwide donate airtime to champion disabled people

    CHANNEL FOUR, SAINSBURY'S, NATIONWIDE and NATWEST have all donated 60-seconds of airtime to social enterprises promoting the economic contributions made by disabled people. The 'Disability works' spots took over an ad break as part of the '#PurpleLightUp movement. The campaign, featuring Beco, Harry Specters and Ignition Brewery, ran during Channel 4's How to Save £1,000 Online to mark International Day of Persons with Disabilities. The takeover was devised by 4Sales creative arm PL4Y alongside media agencies WAVEMAKER, ZENITH and PHD

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