• News (179)
    PR Week (09 Nov 2017)

    Paddington Bear stars in magical Christmas caper for Marks & Spencer

    MARKS & SPENCER has enlisted the help of childhood favourite Paddington Bear for its Christmas campaign. The 90-second spot sees the animated bear rumble a burglar in a red jacket who he mistakes for Santa Claus. Oblivious, Paddington proceeds to help the crook 'deliver' all the stolen presents to their recipients and ultimately the robber is thankful for the bears help as he realises his wrong-doings. The spot was created by GREY LONDON and runs under the company's current strapline 'Spend it well'. Supporting activity includes Paddington concessions in 78 M&S stores; an interview with the bear for content hub Style & Living; and GIFs and clips to be shared on social media under the hashtag #LoveTheBear. The department store has also created a children's storybook which it will sell in the hope to raise at least £200,000 for the NSPCC

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    The Drum (07 Nov 2017)

    NSPCC: 'Say Something' by Leo Burnett London

    NSPCC has launched a new campaign which aims to break the silence around child sexual abuse. Created by LEO BURNETT, the campaign aims to change attitudes and beliefs around sexual abuse and increase donations to the charity. Titled 'Say Something', the video shows the thoughts of a young girl and her netball coach, both too afraid to say something to each other. The silence is eventually broken with a simple "hi". The video encourages conversation if abuse is suspected and highlights the fact that one in 20 children in the UK experience sexual abuse. Activity will run until 3 December on TV, video on demand and YouTube.

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