• News (176)
    DecisionMarketing (19 May 2017)

    NSPCC unveils new Share Aware ad with Catherine Tate

    THE NSPCC is launching a new campaign created by LEO BURNETT and voiced by TV star Catherine Tait. The work is part of the charity's 'Share Aware' initiative with O2 and Mumsnet which aims to give parents advice on child safety online. The campaign, which will run across TV, video-on-demand and radio, focuses on a young girl who is unsure whether to share her location online when promoted to do so. Other campaign activity includes a FACEBOOK LIVE event with representatives from Mumsnet, the NSPCC and O2, where parents can pose questions to the panel via Twitter and Mumsnet under the #ShareAware hashtag. The ads will run on SKY channels, ITV.COM, NEWSLINK, ABSOLUTE RADIO, Heart and GTN. OMD handled media planning and buying.

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    Campaign (23 Feb 2017)

    THE NSPCC has shortlisted four agencies as it seeks a new shop to handle creative and strategy for its fundraising arm. A pitch will take place in March, with a winner chosen by the end of April.

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