• News (329)
    Campaign (10 Jun 2019)

    McDonald's serves up immersive McNuggets experience

    MCDONALD'S is looking to please this summer's festival-goers by staging an immersive experience for a fourth year. Visitors to the activation at festivals such as Wireless, Reading and Sundown, will receive McNuggets and the chance to try out a maze, AR lenses and a spinning photo experience. It is working with FUSE on the experience, which will be supported by a content partnership with MTV, ticket giveaways, and influencer and social media activity. 

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    The Drum (22 Feb 2019)

    MTV trials Facebook Watch's live quiz capabilities in the UK

    MTV has partnered with FACEBOOK's Watch proposition to create a live quiz show game streamed on the social media site. MTV Stax will be free to play but offers the possibility of a cash prize for users who answer 10 pop culture questions. Three episodes will air every week for ten weeks. MTV's five million Facebook followers will receive a notification each time an episode starts.

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