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    AM Online (21 Feb 2019)

    Carwow, Motorline and Autorama adverts banned by the ASA

    THE ADVERTISING STANDARDS AUTHORITY has banned 'misleading' adverts from CARWOW, MOTORLINE and AUTORAMA. Carwow came under fire for a now banned TV ad which claimed that shoppers could save £3,600 on average on a FORD MONDEO if purchased through its site. Two complaints were made when it was revealed Carwow was selling the model for £23,590 against an RRP of £24,195. Motorline rolled out a direct marketing campaign claiming it was selling a TOYOTA C-HR model for £22,491, but a consumer was unable to purchase the advertised car at Motorline's Bromsgrove branch. The branch was banned from using the campaign unless it could substantiate the claims it contained. Autorama had a campaign banned for failing to properly explain that it was a third-party finance broker, and for misleading consumers about whether they would need to pay a deposit.

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