• News (619)
    Talking Retail (21 Oct 2019)

    Cadbury renews partnership with Peter Rabbit franchise for Easter 2020

    CADBURY DAIRY MILK is in partnership with the Peter Rabbit movie franchise for Easter 2020, ahead of the launch of its sequel. Characters from the film will appear across the chocolate's Easter range, including its medium shell eggs and Vanilla Mousse Bunny. It will also bring back its plush toys of Peter Rabbit and Benjamin Bunny alongside a small Cadbury Dairy Milk shell egg.

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    The Grocer (18 Oct 2019)

    Cadbury to revive ‘How do you eat yours?’ for £4m Creme Egg push

    MONDELEZ is set to bring back its 'How do you eat yours?' strapline for Cadbury Creme Egg as part of a £4m push. The digital campaign is set to launch in January with a NETFLIX-style website that will offer short films about Creme Egg. It will feature the 'How do you eat yours?' tag which debuted in 1990 and appeared in TV ads until the mid-2000s. The campaign will be supported by OOH activity and in-store activation.

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