• News (646)
    The Grocer (26 Mar 2020)

    Mondelez signs up to two plastic waste reduction initiatives

    MONDELEZ has joined two high-profile initiatives focused on tackling plastic waste, as it looks to improve its sustainability efforts. The confectionery company is now a signatory of the Ellen MacArthur Foundation’s New Plastic Economy Global Commitment and a member of the UK Plastics Pact. The New Plastic Economy Global Commitment and its signatories are aiming to eliminate problematic or unnecessary plastic packaging by 2025, make 100% of plastic packaging reusable or recyclable, use at least 5% recycled content (by weight) across all plastic packaging, and move from single-use towards reusable ‘where relevant’. Mondelez has a 2025 deadline to ensure 100% of its packaging is recyclable, contains on-pack recycling information and contributes to the business’s commitment to reduce CO2 emissions.

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    Campaign (20 Mar 2020)

    Cadbury pulls Easter egg hunt ad from TV to support social distancing

    CADBURY has pulled its recent Easter egg hunt ad over concerns it promotes irresponsible behaviour. The work features a grandfather hugging his grandchildren, which is now opposite to the notion of social distancing regarding the coronavirus. The spot was created by VCCP and was intended to show the joy of an Easter egg hunt. 

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