• News (575)
    The Drum (17 Sep 2018)

    Oreo jumps on trend for eyebrow art in ‘Some People’ll Do Anything For An Oreo’ drive

    OREO has enlisted influencers to don 'Oreobrows' for its latest campaign 'Some People'll Do Anything For An Oreo' created by ELVIS. The eyebrow style, consisting of two dark eyebrows layered on top of one another with a white strip in between, takes inspiration from the sandwich biscuit, and will feature in digital content for the brand encouraging the public to follow suit. Other work includes a partnership with YouTubers the Slow Mo Guys, in which Daniel Gruchy prat falls into a pool of milk after running high speed on a treadmill, demonstrating the lengths he would go to for an Oreo. The film will be shared on the Slow Mo Guys YOUTUBE channel as well as on social and digital by Oreo and The LadBible. CARAT handled media planning and buying for the campaign. 

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    Campaign (10 Sep 2018)

    Cadbury creates 'human charging points' to beat afternoon slump

    CADBURY tried to help Londoners beat the afternoon slump by handing out free Boost + Protein bars and wisdom in Canary Wharf on 6 and 7 September. In an activation by VCCP, the brand gave away the chocolate bars for one minute at 2:58pm and offered visitors the chance to listen to Capital FM's Roman Kemp through headphones. 

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