• News (560)
    The Drum (04 Mar 2019)

    Carling’s 'Made Local' gets a second wind with LGBTQ+ inclusive football team

    CARLING has launched the second part of its Made Local campaign with a TV ad and a documentary focusing on LGBTQ+ football team Black County Fusion FC. Created by HAVAS LONDON, the campaign centres on the football club as they play in a match with a voiceover saying 'you're gay, you're straight, you're black, you're white, it doesn't matter', 'as long as you can play the game, you're in'. As part of its partnership with the club, Carling provided the club with its home and away kits for the 2018/19 season as part of a three-year pledge to support local community projects. The campaign will air across TV, video-on-demand and social.

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    The Drum (04 Feb 2019)

    Carling goes back to its roots with Made Local campaign

    CARLING has released a new campaign focusing on its hometown, Burton-on-Trent. HAVAS LONDON created two ads: one of which focuses on the history of Carling and one which tells the stories of people who made a difference to their hometown. The campaign will roll out to out-of-home, VOD cinema and social media channels. 'Made Local' is Carling's first TV campaign in two years. It says it will additionally release a series of documentaries later this month, and it has created a Made Local Fund which will donate money to local community projects.

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