• News (565)
    Campaign (12 Jul 2019)

    Coors Light ads to feature live vote on Channel 4 tonight

    COORS LIGHT revealed the winner of its 'Coldest of all time' rap battle on 12 July during CHANNEL FOUR's Celebrity Gogglebox. The campaign, which saw comedians Doc Brown, London Hughes and Tash Demetriou in an ongoing slanging match since April, was created by ZENITH and THE OUTFIT. Viewers could vote via a live-voting mechanism by interactive agency Never.no. Three ads which ran during the ad breaks of the programme showed a warm up, rap battles with live update of the voting score, and a winner reveal. 

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    Campaign (11 Jul 2019)

    Rekorderlig turns to tech to stand out from the crowd

    REKORDERLIG is using mixed-reality technology for its summer activation. Using the latest US imported augmented-reality headsets, it is putting on an experience alongside its bar at the Underbelly Festival. Guests are able to reach out and touch fruits which have different reactions enabling unique encounters. The activation is enhanced with SNAPCHAT lenses that allows visitors to take a 'fruit crown' selfie. The experience is being delivered by CAKE and runs until 13 July.

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