• News (571)
    Exclusive (01 Apr 2020)

    MOLSON COORS has promoted Jim Shearer to the position of category, insight & innovation director.

    Campaign (31 Jan 2020)

    Coors Light scales Rocky Mountains in fresh campaign

    COORS LIGHT launched its first brand campaign in six years on 1 February with a Rocky Mountain adventure. The ad will run throughout the year on UK TV channels and video-on-demand. It features a man diving into the snow until he reaches a bar and enjoys a lager. The work was created by HAVAS LONDON while ZENITH handles media planning and buying. The campaign will include TV, out-of-home, social media, digital and PR activity, as well as idents that will appear across Coors Light’s sponsorship of the Comedy on 4 segment on CHANNEL 4.

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