• News (570)
    Campaign (31 Jan 2020)

    Coors Light scales Rocky Mountains in fresh campaign

    COORS LIGHT launched its first brand campaign in six years on 1 February with a Rocky Mountain adventure. The ad will run throughout the year on UK TV channels and video-on-demand. It features a man diving into the snow until he reaches a bar and enjoys a lager. The work was created by HAVAS LONDON while ZENITH handles media planning and buying. The campaign will include TV, out-of-home, social media, digital and PR activity, as well as idents that will appear across Coors Light’s sponsorship of the Comedy on 4 segment on CHANNEL 4.

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    Marketing Week (13 Nov 2019)

    Molson Coors looks to up its premium positioning with Albert appointment

    MOLSON COORS has appointed POPCHIPS' head of brand Karen Albert to the role of premium brand director. She will oversee a new London-based Premium Hub focusing on brand such as Pravha and Pip & Wild. She will work alongside three assistant brand managers and a digital executive. Albert was previously director of brand marketing and director of insights and strategy at ASAHI UK and SABMiller

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