• News (20)
    PR Week (13 Nov 2018)

    Mitsubishi Electric warms to Brands2Life

    MITSUBISHI ELECTRIC has chosen BRANDS2LIFE to handle PR for its cooling, heating and ventilation products. The brief includes working with Mitsubishi to engage stakeholders who select, specify and install its systems with an integrated campaign and product launch promotion. Activity will appear on owned, earned and social channels, and the agency will engage trade and business media across multiple sectors to promote the work.

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    Campaign (27 Mar 2018)

    Mitsubishi taps Critical Mass as first global digital agency amid drive to 'rebuild trust'

    MITSUBISHI has hired CRITICAL MASS as its first global digital agency as it hopes to strengthen its presence in key growth markets and rebuild consumer trust. The shop is tasked with developing an analytics-driven platform with enhanced site operations in a bid to connect with the car marque's global customer base. Work will include brand immersion, creative innovation and transparent corporate governance, and will launch in autumn.

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