• News (20)
    The Drum (07 Mar 2019)

    Ministry of Defence leverages brand equity with Casio watch partnership

    MINISTRY OF DEFENCE has teamed up with CASIO to create a high-end collection of watches called G-Shock. The range will include three distinct designs in a nod to the Royal Navy, British Army and Royal Air Force. It will launch in March 2020. IMG handled the licensing deal.

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    Campaign (15 Feb 2019)

    C4 to air RAF gender-equality ad and reinforce diversity push

    THE RAF will premiere its gender equality ad which won CHANNEL FOUR's Diversity in Advertising contest. The spot, like the competition, focuses on women and plays on the tired tropes used by brands when advertising to women. This is contrasted with the real challenges faced by RAF recruits. It was created by ENGINE and will air during Channel Four show The Last Leg. The broadcaster has also announced that it has commissioned a research project to investigate diversity in advertising.

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