• News (18)
    Campaign (29 Aug 2018)

    Royal Navy "Spider" by WCRS

    THE ROYAL NAVY has released its latest recruitment ad focusing on how it can unleash individual potential. The spot follows an enormous spider moving through the jungle set to a voiceover talking about the 'relentless focus' and control of a hunter. It then pans out to show the spider crawling over the face of a Royal Marines soldier. It was created by WCRS with media handled by WAVEMAKER and CARAT.

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    Campaign (24 Aug 2018)

    Royal Navy 'The mist' by WCRS

    THE ROYAL NAVY's latest recruitment campaign for the Royal Marine Commandos focuses on the true meaning of its long-running tagline. 'It's a state of mind'. Created by WCRS, a 60-second ad shows a group of Marines travelling into foreboding mist on a boat among the ruins of a recent battle, with a narrative saying to become a Royal Marine, you must overcome a primal fear of the unknown. Media was handled by CARAT and WAVEMAKER.

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