• News (8)
    ToyNews (19 Jun 2017)

    Mind Candy unveils Moshi Monsters Egg Hunt for mobile

    MIND CANDY has released Moshi Monsters Egg Hunt for mobile. The game is available for IOS and Android and focuses on personalisation and education for children aged four and up. A collection of 350 trading cards will roll out alongside the new game.

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    Campaign (29 Oct 2015)

    MIND CANDY has been cited by the ASA as non-compliant for failing to remove advertising messages targeting children on its website. An ad for Moshi Monsters was found in breach of the UK Advertising Code in August because it asked children directly to buy memberships, by using phrases including ‘Become a Member’ and ‘JOIN NOW’. The ASA can now stop the company from using paid-for search ads on search engines to advertise Moshi Monsters.