• News (740)
    Campaign (22 Jan 2020)

    BBC hires Microsoft's Paul Davies in marketing and audience role

    THE BBC has appointed Paul Davies to the position of director of marketing & audiences for content, radio and education. He will join from MICROSOFT in March. Davies will report to chief customer officer Kerris Bright and be responsible for overseeing the marketing & audience teams for the BBC's content, radio and education divisions, which includes the network TV channels and radio stations, iPlayer and BBC Sounds.

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    Press Release (09 Jan 2020)

    St Mungo’s campaign from Paragon Park House tackled homelessness at Christmas

    ST MUNGO'S and PARAGON PARK HOUSE launched the Christmas Emergency Appeal at the end of 2019 to help end homelessness. The Park House activity included two creatives which were tested and refined in real time and a third, temperature specific cold weather concept. The first ad, 'a dog's life' focused on Britain's love for dogs, cleverly switching the focus from dog to owner to make the point that living rough is hard, whoever you are. The second 'It started with...' highlighted the fact that homelessness always begins somewhere (illness, redundancy, divorce) but you can help end it with a donation. The multi-channel digital campaign launched on 14 November and is running for three months. It ran across FACEBOOK, INSTAGRAM, GOOGLE, YouTube, BING, and as a test for St Mungo's, TWITTER and Gmail. Mint Twist handled media planning and buying.