• News (733)
    The Drum (13 Aug 2019)

    Samsung’s new retail ‘experience’ sits at the heart of its Galaxy Note 10 campaign

    SAMSUNG has opened a retail experience in London's Kings Cross to promote its new Galaxy Note 10. It sits at the heart of its latest ad campaign which will include TV, OOH and digital over the coming weeks. The campaign aims to get people to pre-register for a device before it goes on public sale in late August. The new device has the brand's largest ever screen, an improved camera, S-pen and voice features, and is available in a 5G version. The Kings Cross hub will host events for ‘key influencers’ and tech journalists such as demos, workshops and masterclasses to explore the phone, while a 30-second TV spot will highlight the phone's key features. MICROSOFT and NETFLIX will also help promote the device.

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    City AM (15 Jul 2019)

    Microsoft opens flagship London store on Oxford Circus

    MICROSOFT has opened its flagship store in London's Oxford Circus, its first major retail location in Europe. The store offers hands-on customer experiences including a gaming lounge and digital learning hub. It will be open seven days a week and cover three floors. 

    The tech giant has also announced a £1m donation to charities UK Youth, The Raspberry Pi Foundation and The London Community Foundation. 

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