• News (742)
    Campaign (05 Feb 2020)

    New CMO for Xbox

    MICROSOFT has appointed Jerret West to the role of chief marketing officer for Xbox. He was previously NETFLIX's VP/head of marketing for Asia Pacific.

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    Campaign (04 Feb 2020)

    Xbox "The rough guide to Xbox" by McCann London

    XBOX has launched a travel guide for virtual travellers, a first for the gaming community. It features photos shot by professional in-game photographers, as well as travel tips for games including Halo 5: Guardians. The work was launched on 30 January at Olympia’s 'Destinations: The Holiday & Travel Show'. It was made available via the online Microsoft store to gamers on 5 February. The work was created by MCCANN and proceeds of the guide will go to gaming charity Special Effect.

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