• News (32)
    The Drum (07 Jun 2013)

    MICHELIN has launched a road safety competition for young people, in a bid to raise awareness of the importance of safe driving. To enter the competition, a Vine video based on the subject of road safety among young drivers must be uploaded to Twitter using the hashtag #michelinyoungdrivers.

    M&M Europe (14 Jun 2011)

    MICHELIN is supporting its internet sport portfolio through a dedicated YouTube channel for motor sport. The brand's Youtube channel amalgamates all the tyre maker's motor racing coverage from its Best of Rally Live, 24 Le Mans Live, and Moto Racing Live channels. The site is aimed at males aged between 29- and 45-years-old and is being promoted across four countries, sponsored videos, premium partner sponsorships, and Google display and search activation.