• News (66)
    Other (03 Aug 2018)

    Justin Platt named to newly created Chief Strategy Officer position at Merlin Entertainments

    MERLIN ENTERTAINMENTS has promoted Justin Platt to the newly created role of chief strategy officer. Fiona Eastwood will take over his former position of managing director.

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    The Grocer (30 Jul 2018)

    Coca-Cola offers 50% off Merlin attractions via plastic bottle returns

    COCA-COLA and MERLIN ENTERTAINMENTS have partnered to offer 50% off entry prices to Merlin attractions in exchange for used plastic drinks bottles in a bid to encourage recycling. Shoppers can deposit 500ml plastic bottles at on-site vending machines in ALTON TOWERS RESORT, THORPE PARK, CHESSINGTON WORLD OF ADVENTURES and LEGOLAND WINDSOR. The activation follows findings from Coca-Cola that 64% of UK consumers would recycle more often if they received instant rewards.

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