• News (69)
    Campaign (05 Oct 2018)

    Fanta to stage travelling Halloween fair

    FANTA is teaming up with MERLIN ENTERTAINMENTS for its 'Twisted Carnival' event. Visitors to the activation will have the chance to visit five Halloween themed interactive rooms, as part of an immersive, spooky themed experience. The event was promoted by Taylor Herring on 4 October with a ghoulish old lady sitting in a rocking chair around several stations on the tube. Fanta's Twisted Carnival takes place at THORPE PARK on 6-7 and 13-14 October, WESTFIELD LONDON from 18-23 October, the Bullring and Grand Central Birmingham from 27-31 October and at LIVERPOOL ONE on 3-4 November.

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    Talking Retail (04 Sep 2018)

    Fanta unveils Halloween campaign

    FANTA has unveiled a partnership with SNAPCHAT as part of its Halloween campaign. Select Fanta products will include Halloween graphics which can be scanned to access Halloween-themed filters on Snapchat. The brand is also adding Blood Orange Zero and Pink Grapefruit Zero to its portfolio, the winners of a new flavour competition, and teaming up with MERLIN ENTERTAINMENTS to launch 'Twisted Carnival' activities. This will all be supported by a multi-million pound campaign including POS, digital, outdoor and social media. 

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