• News (249)
    Campaign (01 Feb 2017)

    Mercedes reveals new agency model and brand strategy with spring campaign launch

    MERCEDES is gearing up to launch a new spring campaign for its range of compact cars. As part of the brand's new global agency model and brand communications strategy, the campaign will target youngsters, describing them as the upcoming generation of 'grown ups'. A series of colourful, eyecatching images show young people in and around Mercedes compact cars, contrasted by a black square placed upon the image with the statements 'Grow up' and 'Drive' followed by the famous Mercedes logo. The brand hopes to be seen as on-trend and become a loved brand through its new brand values, outlined as ease, trust and boost. The car manufacturer's new agency structure, dubbed the '3+1 agency hub principle', will underpin this new strategy. The agency currently works with Antoni in Europe, Merkley & Partners in the US, BBDO China in China, as well as BBDO Worldwide for focus on smaller markets. 

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    Internet (14 Dec 2016)

    Mercedes teases the E-class coupe

    MERCEDES has revealed its new E-class coupe in a 21-second teaser video. The clip focuses on the cars headlights, taillights and dash. The model is set to go on sale in March.

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