• News (277)
    The Drum (24 Oct 2018)

    Omnicom wins global Daimler AG media account

    DAIMLER AG has awarded its estimated £735m global media business to Omnicom Media Group. The pitch, which began in May, was handled by Accenture Media Management. Omnicom is the incumbent in the US, Canada, South Africa, Australia and New Zealand, but WPP's Group M has held most of Europe and APAC. OMG will work on more than 40 markets worldwide from January, overseeing all Daimler brands including Mercedes-Benz CarsMercedes-Benz Vans, Daimler Trucks, Daimler Buses and Daimler Financial Services.

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    Campaign (19 Sep 2018)

    Mastercard signs up as first global sponsor of League of Legends esport

    MASTERCARD has become the first global sponsor of e-sport gaming platform LEAGUE OF LEGENDS for an undisclosed sum. It has signed up for a three year deal to be the payment services partner at three League of Legends annual global tournaments. Fans will have the opportunity to take part in Mastercard experiences during the tournaments. Several other advertisers already sponsor the game, including ADIDAS, DORITOS and MERCEDES-BENZ, but at a regional level only.

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