• News (484)
    Campaign (10 Jun 2019)

    McDonald's serves up immersive McNuggets experience

    MCDONALD'S is looking to please this summer's festival-goers by staging an immersive experience for a fourth year. Visitors to the activation at festivals such as Wireless, Reading and Sundown, will receive McNuggets and the chance to try out a maze, AR lenses and a spinning photo experience. It is working with FUSE on the experience, which will be supported by a content partnership with MTV, ticket giveaways, and influencer and social media activity. 

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    Marketing Communication News (15 May 2019)

    McDonald’s and Leo Burnett London Launch the Latest Instalment of the McCafé ‘We Could’ Campaign

    MCDONALD'S along with LEO BURNETT have launched the latest instalment of the 'We Could' campaign to introduce the latest addition to the MCafé coffee range, iced lattes. The campaign reinforces the idea that it offers simple great tasting coffee by poking fun at the dramatic ways it could advertise, like sensational explosions of ice and coffee. It kicks off this week with a 30-second TV spot and will also include video-on-demand, press, out-of-home, digital-out-of-home, social, radio and activation.

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