• News (465)
    Campaign (20 Nov 2018)

    McDonald's top UK marketer Emily Somers departs

    MCDONALD'S vice president, marketing & food development Emily Somers has left the business. The fast food chain has not yet announced details of her replacement.

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    Campaign (19 Nov 2018)

    McDonald's revisits #ReindeerReady for Christmas ad

    MCDONALD'S has released its first Christmas ad. Created by LEO BURNETT, the spot draws on last year's #ReindeerReady campaign by following Father Christmas as he delivers presents. Each time they visit a house, Santa picks up a mince pie while his reindeer go hungry. He eventually stops at McDonald's and buys several bags of carrots labelled 'reindeer treats'. A festive menu, SNAPCHAT filter and dedicated app and website will support the campaign.

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