• News (434)
    Campaign (17 Aug 2017)

    McDonald's awards World Cup brief to Leo Burnett

    MCDONALD'S has appointed LEO BURNETT to work on its global World Cup sponsorship. The agency, which has already won the fast food giant's global McDelivery account, pitched against other roster agencies for the business and is tasked with creating a global communications campaign which will kick off in June next year. 

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    Nielsen (19 Jul 2017)

    Spend Analysis

    GOOGLE had a difficult time in Q1 with many high profile advertisers pulling ads from its site. Despite this, the online giant itself did not deter from advertising, spending £2.8m on cinema ads in Q1, 34% more year on year. This cinema offensive supported its Google Pixel smartphone. MCDONALD’S was the fourth highest spender at £2.6m, increasing both its Q4 and Q1 2016 spend. The fast-food chain kicked off its first above-the-line campaign for its Chicken Selects in January, which included cinema activity.

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