• News (528)
    Campaign (10 Jul 2020)

    McDonald's "Scan the smile" by R/GA London

    MCDONALD'S partnered with R/GA LONDON on a Minions Happy Meal AR experience. By scanning the 'smile' on a Happy Meal box, it customers can unlock a digital experience. The work runs from September to celebrate a decade.

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    Marketing Week (25 Jun 2020)

    McDonald’s cuts UK CMO role as Gareth Helm departs

    MCDONALDS' chief marketing officer Gareth Helm will leave the business on 3 July and not be directly replaced. Instead, UK and Ireland vice-president of food, beverage, product development and marketing Michelle Graham-Clare will take over with an expanded role.

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