• News (493)
    The Drum (19 Aug 2019)

    McDonald drops cult-like brand 'Schnuggs' in spicy nuggets launch

    MCDONALD'S has launched a spicy variant of its McChicken Nuggets with a 20-second spot. The ad, created by LEO BURNETT, takes inspiration from youth culture brands that release hype campaigns when a new line drops, and sees trendy young people promoting 'Schnuggs' whilst wearing Schnuggs-branded bucket hats, tracksuits and sliders. The spot is supported by print ads that focus on the heat of the new spicy nuggets, with the page made to look like it has nugget-shaped holes burnt on to it. The campaign, which will also run across INSTAGRAM, TWITTER, FACEBOOK and YOUTUBE, runs under the strapline 'Get 'em while they're hot'. 

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    Campaign (06 Aug 2019)

    Domino's hires former McDonald's marketer Emily Somers as CMO

    DOMINO'S has appointed Emily Somers to the role of UK chief marketing officer. Until November, she worked as vice president of marketing and food development at MCDONALD'S. Somers replaces Tony Holdway, who left in June, and will be tasked with sales, brand marketing, new product development and innovation. Somers starts her new role on 12 August.

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