• News (461)
    Campaign (10 Aug 2018)

    OMD, Starcom go head-to-head for McDonald's global markets

    OMD and STARCOM are going head-to-head for MCDONALD's global media. The agencies are competing for the accounts in the UK, US, China, France, Germany, Australia, Latin America, Canada and South America. OMD has already won Germany and Starcom will handle media in France and Latin America.

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    PR Week (10 Aug 2018)

    McDonald's creates first-ever 'reservation service'

    MCDONALD's is creating a 'luxury dining' experience to mark the launch of its Signature Collection range of burgers across the UK. The activation will be its first-ever 'reservation service' and customers will need to enter a competition to be in with a chance to visit the restaurant in Kensington, London on 15 August. Made in Chelsea star Mark-Francis Vandelli helped create the event.

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