• News (449)
    Campaign (05 Mar 2018)

    McDonald's Alistair Macrow promoted to run nine high-growth markets

    MCDONALD'S has promoted its senior vice present, chief marketing officer Alistair Macrow to the role of chief marketing officer for high growth markets, covering China, Hong Kong, Poland, Russia, South Korea, Switzerland, the Netherlands, Spain and Italy. This leaves Emily Somers, the fast food business' vice-president of marketing and food development, as the most senior marketer for the brand in the UK.

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    Campaign (13 Feb 2018)

    McDonald's McCafé "Flat white" by Leo Burnett London

    MCDONALD'S has rolled out another spot mocking pretentious coffee culture, created by LEO BURNETT LONDON. The minute-long ad sees confused and embarrassed consumers try (and fail) to get a sensible explanation of what a flat white is at various posh coffee shops, before finally succeeding when they order at McDonald's, where the drink is now on the menu.

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