• News (474)
    Campaign (21 Feb 2019)

    McDonald's enlists R/GA London to create digital children's book series

    MCDONALD's has created a series of childhood digital reading material that features animations and sound effects to bring to life books by Cressida Cowell. The read-along software was created by R/GA LONDON and is available on the Global Happy Meal app. Parents and children will be available to follow the Treetop Twins Adventures stories through the app, available in 80 markets and 43 different languages.

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    PR Week (12 Feb 2019)

    Trading yoghurt for burgers: Chobani's Michael Gonda joins McDonald's 

    MCDONALD'S has appointed Chobani's Michael Gonda to the role of vice president of global communications. He reports to chief communications officer and executive vice president of corporate relations Robert Gibbs.

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