• News (457)
    PR Week (15 Jun 2018)

    'No Italy, no party' - UberEats helps Andrea Pirlo pick a World Cup team to support

    UBEREATS has launched a global, integrated campaign designed to help Andrea Pirlo get over the fact that Italy didn't qualify for the World Cup. #TeamForPirlo by PITCH MARKETING GROUP sees the ex-Italy international looking dejected over the fact that his national team is not at Russia 2018 and comforting himself with MCDELIVERY's from UberEATS. He is then encouraged to support another team during the tournament. The ad is part of a wider campaign which will see ex-internationals including Cafu, Marcel Desailly and Harry Kewell each attempting to persuade Pirlo to support their team at the World Cup. The campaign is set to run in 26 key international markets.

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    Campaign (15 Jun 2018)

    McDonald's "We're with you" by Leo Burnett

    MCDONALD'S has launched a new campaign highlighing the highs and lows of being a football fan. 'We're with you' by LEO BURNETT follows fans from all around the world watching matches, capturing the different emotions experienced during a game of football. The campaign will feature 10-second cut-downs of the film, showcasing individuals. Media was handled by OMD.

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