• News (156)
    Convenience Store (03 Apr 2018)

    McCain launches Dare to Do It on-pack promotion

    MCCAIN has rolled out an on-pack promotion offering 2-for-1 tickets at thousands of entertainment venues. The 'Dare to Do It' promotion aims to encourage families to try new activities by helping to make them more affordable. It runs for 12 weeks from April, printed on seven million packs of products across McCain's frozen range. The campaign is supported by OOH advertising and in-store activation and is being run in partnership with THORPE PARK and LEGOLAND, among others.

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    Campaign (09 Feb 2018)

    McCain challenges 'normal' attitudes to love in ad campaign celebrating diversity

    MCCAIN has launched a new campaign which celebrates all kind of love in a £3.2m ad push. ADAM&EVE DDB created a 60-second spot featuring real-life straight, gay and 'so-called' disabled couples in their kitchens as they prepare McCain chilled and frozen foods. The ad opens with a voiceover from actor Ricky Tomlinson asking 'When it comes to love, what's normal?' and shows how love doesn’t care about gender, where you’re from, or what others may think. It won’t judge on ability, or so-called disability. The 'We are family' campaign launched on CHANNEL FOUR on 9 February and will run for six weeks. It will be supported by TV, cinema, video on demand, out-of-home, print, online and social, as well as content featuring the real-life stars of the ad and PR.

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