• News (161)
    The Grocer (09 Oct 2018)

    Snape becomes president of McCain

    MCCAIN has promoted Howard Snape to the role of regional president for Great Britain & Ireland. He replaces Nick Vermont who retired from the role after 35 years.

    Read Full Article

    Campaign (07 Sep 2018)

    Channel 4 teams up with trio of brands to cast light on the brutality of online abuse

    CHANNEL FOUR released specially edited versions of ads for NATIONWIDE, MALTESERS and MCCAIN to highlight the brutality of abusing comments online. Airing during Gogglebox on 7 September, the three-and-a-half-minute sequence featured the ads running normally until real abusive messages found on social media start to appear on the screen, causing the picture to crack. Messages during the break will ask viewers why online abuse is not taken as seriously as face-to-face abuse before highlighting an online support page. The collaboration was brokered by 4Sales, WAVEMAKER (Nationwide), ZENITH & MEDIACOM (Maltesers) and PHD (McCain).

    Read Full Article