• News (150)
    Nielsen (28 Apr 2017)

    Spend Analysis

    BGL GROUP was the highest spender in TV sponsorship in Q4, promoting its Comparethemarket.com brand. The online comparison site spent £3.1m on its sponsorship of ITV soap Coronation Street, 62% more than it spent on TV sponsorship in Q4 2015. MCCAIN FOODS was the second highest spender at £2.9m, backing another ITV soap, Emmerdale. Despite fans of the soap earlier in the year complaining that too many McCain branded products were being placed within the show, the frozen food manufacturer did not hold back on spend in Q4, spending double that of Q4 the previous year. TOYOTA spent £1.5m in Q4, 188% more than Q3. £223k of this investment supported Lexus’ campaign for DRAMA ON 4, while the majority, £1.3m, went into a push for its Auris model through sponsoring ITV movies.

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    The Grocer (07 Mar 2017)

    McCain adds Skin-on Fries to adult-oriented chips portfolio

    MCCAIN has introduced Skin-on Fries in order to tap into the trend for adults to try out-of-home dining staples during a night-in.

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