• News (152)
    Campaign (18 Aug 2017)

    McCain "We are family" by Adam & Eve/DDB

    MCCAIN has released a new ad celebrating all families, traditional or otherwise. ADAM & EVE/DDB created the 60-second TV ad which asserts mealtimes are the best times for all types of families to come together. A voiceover celebrates single-mums, working mums, long-distance dads, granddads, friends and many others who make up the extended family. FREUDS worked on PR while PHD handled media for the campaign. McCain also teamed up with THE NATIONAL PORTRAIT GALLERY for a pop-up exhibition of Sian Davey's photography of families around the UK.

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    Nielsen (19 Jul 2017)

    Spend Analysis

    BGL GROUP was the highest spender in TV sponsorship in Q1 for the second quarter running, spending £3.1m on its sponsorship of ITV’s Coronation Street. This was slightly less than it spent in Q4. MCCAIN FOODS remained high up the spending charts, spending over double what it did a year ago. McCain also invested £2.9m in its sponsorship of ITV’s Emmerdale, 1.9% less than it spent in Q4.

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