• News (160)
    Campaign (07 Sep 2018)

    Channel 4 teams up with trio of brands to cast light on the brutality of online abuse

    CHANNEL FOUR released specially edited versions of ads for NATIONWIDE, MALTESERS and MCCAIN to highlight the brutality of abusing comments online. Airing during Gogglebox on 7 September, the three-and-a-half-minute sequence featured the ads running normally until real abusive messages found on social media start to appear on the screen, causing the picture to crack. Messages during the break will ask viewers why online abuse is not taken as seriously as face-to-face abuse before highlighting an online support page. The collaboration was brokered by 4Sales, WAVEMAKER (Nationwide), ZENITH & MEDIACOM (Maltesers) and PHD (McCain).

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    PR Week (22 Aug 2018)

    McCain Foodservice takes on Elliotts

    MCCAIN FOODSERVICE has appointed food-and-drink specialist PR agency Elliotts on a two-year contract. Elliotts has been tasked with delivering campaigns across trade media and created a PR strategy to generate product leads amongst operators.

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