• News (90)
    DecisionMarketing (23 May 2018)

    Mazda revs up data strategy with Jaywing appointment

    MAZDA has appointed JAYWING to handle a major data analysis brief. The win will see the agency track interactions and assess the effectiveness of marketing activity across the car maker's 135 dealership and main brand websites. Mazda recently had a six-month trial of Jaywing's digital tracking tool, Almanac, and will now use it to capture and uncover the sales impact across display, social and PPC. Almanac enables Mazda to track all online behaviours and see complete customer journeys as people switch between different channels and devices.

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    The Drum (05 Sep 2017)

    Mazda reveals MX-5 RF roadster OOH by Antidote

    MAZDA has unveiled an OOH campaign to promote its new MX-5 RF - the hard-top version of its MX-5 roadster. The campaign, created by ANTIDOTE, features five executions that aim to emphasise the aesthetics of the new model and drive recognition of the RF. The campaign will run UK-wide for two weeks from 28 August.

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