• News (166)
    ToyNews (15 Feb 2017)

    Mattel rebrands Mega Bloks and Mega Construx

    MATTEL has rebranded its Mega Bloks range to 'Mega Construx'. The range consists of construction sets designed for kids through to adult collectors that include detailed micro-figures. Mega Construx will also launch its 'Build Beyond' campaign this month which will include a brand spot, created by agency Sid Lee, that will run in theater pre-roll, followed by a digital roll out. Products are available to purchase from TOYS R US and AMAZON

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    The Drum (08 Feb 2017)

    Mattel unveils Gigi Hadid Barbie in collaboration with Tommy Hilfiger

    MATTEL has unveiled a Gigi Hadid Barbie doll to mark the collaboration between the supermodel and designer brand, TOMMY HILFIGER. The doll will not be on sale to the general public but will feature as part of the runway launch event for the Tommy x Gigi collection.

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