• News (195)
    Other (21 Feb 2019)

    Mattel promotes Sanjay Luthra to EMEA MD

    MATTEL has promoted Sanjay Luthra to the position of managing director for Europe, the Middle East and Africa.

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    ToyNews (08 Feb 2019)

    Barbie partners with The National Geographic for groundbreaking science, conservation and exploration range

    MATTEL has announced a worldwide licencing agreement between its Barbie brand and the NATIONAL GEOGRAPHIC. As part of the partnership, Mattel and National Geographic will develop a product line and content centred around exploration, science, conservation and research. The product line will feature career dolls highlighting women in under represented roles including wildlife conservationist, astrophysicist, polar marine biologist, wildlife photojournalist and entomologist. All dolls and play-sets will come complete with relevant accessories authenticated by an advisory council comprised of female National Geographic Explorers.

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