• News (203)
    ToyNews (16 Oct 2019)

    Mattel to launch six-week Barbie Store Fashion pop-up at Liverpool One

    MATTEL is to open a six-week Barbie Store Fashion Pop-Up in Liverpool One from this weekend, with limited edition clothing and accessories for children and adults. The pop-up will coincide with the 60th anniversary of the brand. The Anniversary Doll will also be available amongst others.

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    Campaign (17 Jul 2019)

    UM wins Mattel media across Europe and Asia

    MATTEL has appointed UM to handle its media planning & buying account across Europe, Middle East, Africa and Asia Pacific. UM had already been appointed to manage media for Mattel in Latin America in January 2018. The size of the account is undisclosed and CARAT was the incumbent.

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