• News (207)
    ToyNews (27 Nov 2019)

    Former Mattel exec John Kimble joins Jakks Pacific

    JAKKS PACIFIC has appointed John Kimble to the role of chief financial officer, replacing Brent Novak. Kimble previously led corporate development at MATTEL. Additionally, Jakk Pacific's chief executive Stephen Berman has had his contract extended another year to 31 December 2021.

    Read Full Article

    ToyNews (27 Nov 2019)

    Fisher-Price launches ‘multi-million dollar’ Let’s Be Kids campaign

    FISHER-PRICE has rolled out a multi-million dollar campaign that encourages adults to see the world through the eyes of children. 'Let's be Kids' includes a video series highlighting Fisher-Price toys from across the brand's 90-year history such as First Words Puppy and the Chatter Phone. TV work will be supported by digital, social media and mum influencer activity. The campaign, created by WIEDEN & KENNEDY based out of Portland, Oregon,  will run through 2020 as the brand celebrated its 90th anniversary across PR, events, digital and retail. 

    Read Full Article