• News (202)
    Campaign (17 Jul 2019)

    UM wins Mattel media across Europe and Asia

    MATTEL has appointed UM to handle its media planning & buying account across Europe, Middle East, Africa and Asia Pacific. UM had already been appointed to manage media for Mattel in Latin America in January 2018. The size of the account is undisclosed and CARAT was the incumbent.

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    The Drum (10 Jul 2019)

    Barbie and European Space Agency team up for 'Dream Gap Project'

    BARBIE has partnered with the European Space Agency to inspire the next generation of female astronauts, engineers and space scientists. This is part of the latest phase of the 'Dream Gap Project.' As part of the partnership, there will be fun motivational videos aimed at parents and young girls and content on Barbie's YOUTUBE page. Barbie has also created a doll in the likeness of Samantha Cristoforetti, the only active female astronaut in Europe.

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