• News (211)
    ToyNews (04 Mar 2020)

    Mattel unveils British gold medallist Dina Asher-Smith as its latest Barbie Shero

    MATTEL has unveiled a new Barbie Shero in the form of British athlete Dina Asher-Smith, with a Barbie doll available in her likeness. The brand is celebrating women in sports, after research found that girls' confidence increases while playing sport and helps plug the Dream Gap - when girls start to doubt their ability to take on any challenge. Barbie will honour 20 women across the world and has also launched the Barbie Dream Gap Project Fund which will offer resources to likeminded organisations. 

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    ToyNews (28 Feb 2020)

    Mattel celebrates Tokyo 2020 with launch of first Olympic Games toy collection

    MATTEL is launching its first Olympic Games toy collection ahead of Tokyo 2020. In an exclusive licensing agreement with the International Olympic Committee, Mattel will release a number of toys and products, each reflecting the inclusivity and innovation, as well as a host of new sports, that the 2020 Olympic Games will represent. Products will include Barbie, Hot Wheels and Uno. The Tokyo 2020 Collection by Mattel will be available in retailers around the world, as well as on the Mattel shop.

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