• News (186)
    ToyNews (02 Feb 2018)

    Hot Wheels announces partnership with Formula One World Champion Nico Rosberg

    HOT WHEELS has announced a new partnership with Formula One World Champion Nico Rosberg who will become a global brand ambassador for 2018/19. The new partnership kicks off Hot Wheel's 50th anniversary celebrations, which will see a series of events taking place at Nuremberg Toy Fair.

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    The Drum (16 Oct 2017)

    Thomas the Tank Engine pushes ahead with international refresh

    MATTEL has given THOMAS THE TANK ENGINE a refresh, with a more diverse range of characters including an African engine developed with help from the United Nations and a female engine called Rebecca. In ‘Thomas & Friends: Big World: Big Adventures!’, which will make its debut in North America and Brazil next summer, Thomas will also speak out directly to audiences, engaging with viewers directly.

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