The Drum (10 May 2019)
Messi and Neymar hunt for a dog's toy in MasterCard ad tailored for 45 markets
MASTERCARD has launched a global campaign featuring Lionel Messi and Neymar Jr trying to retrieve a lost dog’s toy. The ad by McCann XBC features athletes including Messi, Neymar, Ana Ivanovic and Bryan Habana connecting with each other over social media and using their Mastercard tap and go payment products to chase a red ball to make sure it gets back to its owner. The ‘Priceless’ campaign aims to show how seamlessly Mastercard technology works across different countries and cultures and is the brand’s first under its new sonic identity, running across 45 markets.
bbc.co.uk (26 Mar 2019)
Apple unveils TV streaming platform and credit card
APPLE has unveiled its subscription TV service Apple TV+ at an event in California. The platform will include commissioned content, in addition to shows from services Hulu and HBO. It will be available on rival devices including SAMSUNG, LG, SONY and Vizio smart TVs, as well as AMAZON's Firestick and Roku. The tech giant also announced its plans for a credit card, which will launch in the US this summer, gaming portal and enhanced news app.
The credit card, available in physical and iPhone formats, will include no late, annual or international fees, and a cashback incentive on every purchase. It was developed in partnership with GOLDMAN SACHS and MASTERCARD.
Apple News+, priced at £7.50 per month, will include over 300 magazine titles including MARIE CLAIRE, VOGUE, ESQUIRE, and NATIONAL GEOGRAPHIC, and is only available on Apple devices. It is available now in the US and Canada, and will be brought to Europe later this year.
Apple Arcade will include over 100 exclusive games from the app store which can be played offline, and will launch in 150 countries this autumn.
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