• News (5)
    Marketing Week (15 May 2018)

    Maserati revs up the competition with BMW and Audi with first UK TV ads

    MASERATI has rolled out its first TV campaign in the hopes of winning business from competitors BMW and Audi. The ad highlights the luxury and exclusive style of the brand to encourage affluent consumers to purchase now and attract potential buyers who could afford a luxury car in a few years time. The campaign features the Levante model which is priced from £56,690. Media for the campaign was handled by STARCOM.

    Read Full Article

    Other (24 Apr 2018)

    Umberto Cini appointed General Manager for Maserati Europe

    MASERATI has appointed Umberto Cini to the position of general manager for Europe. His new role will be addition to his current position as managing director of Maserati in the Middle East and Africa.

    Read Full Article