• News (227)
    Campaign (08 Feb 2019)

    Dreamies "Cat borrowers" by Adam & Eve/DDB

    DREAMIES showcased the power it has over cats in its latest campaign. 'All it takes is a shake' by ADAM&EVEDDB sees non-cat owners exploiting how Dreamies is irresistible to cats. In one spot a girl uses Dreamies to lure a cat because her mother won't let her have a pet, another sees a man attract cats with the product to appear more attractive to his date, and an elderly nosey neighbour uses Dreamies to get cats over to visit. The campaign is running on television and online, and backed by sampling and point-of-sale materials.

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    The Grocer (07 Jan 2019)

    Whiskas offers trio of pouches for cats aged 11-plus

    WHISKAS has rolled out a new range of pouches specially designed for older cats. Mars Petcare claims it is the first such offering from a mainstream petcare brand. The meals come in meaty, poultry and fish selection variants. The product packaging also highlights its natural ingredients, vitamins and minerals which over 30% of wet cat food shoppers in the UK have said they are seeking. Whiskas will receive a campaign called 'Get more MeWOW' to promote the range.

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