• News (229)
    The Drum (29 Mar 2019)

    Seductive crooner sings of the enchanting eyes of a hungry cat in Sheba spot

    SHEBA has enlisted the help of a 1970s French romantic crooner in the latest instalment of its 'Resistance is Futile' campaign. Created by AMV BBDO, a mythical singer called Vincent Le Chat performs his song 'Nourris-Moi Bebe' (Feed me now) from a suitably kitsch '70s TV stage, serving as a visual metaphor for the mesmerising beguiling eyes of a cat when it wants feeding. The 90-second ad launched on 29 March in cinemas and runs through 5 April with a 20-second version running on TV and online until 19 May. MEDIACOM handled media.

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    The Drum (15 Mar 2019)

    Mars moves to cement Lion’s Share fund as a standalone brand in hunt for more partners

    MARS is to build a brand campaign around the wildlife fund, Lion's Share, that it launched last year. The work aims to increase the number of advertiser partners which will agree to donate a percentage of their ad spend towards its causes, which include wildlife conservation and animal welfare charities. It suggested a donation of 0.5% of media spend for each campaign run featuring an animal. 

    To help its efforts, JCDecaux and THE ECONOMIST have donated media space, BBDO and Finch has donated their creative services,and Nielson has offered its information, data and measurement. HUMANE SOCIETY has been enlisted to deliver a global animal welfare program. This week Mars rolled out a emblem and mission statement: The world we want tomorrow starts with how we do business today.

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