• News (230)
    The Drum (10 Jun 2019)

    Mars Petcare names Helen Warren-Piper as UK leader

    MARS PETCARE has appointed Helen Warren-Piper to the role of general manager, replacing Deri Watkins who has been promoted to the position of regional president of Mars Pet Nutrition Europe.

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    The Drum (29 Mar 2019)

    Seductive crooner sings of the enchanting eyes of a hungry cat in Sheba spot

    SHEBA has enlisted the help of a 1970s French romantic crooner in the latest instalment of its 'Resistance is Futile' campaign. Created by AMV BBDO, a mythical singer called Vincent Le Chat performs his song 'Nourris-Moi Bebe' (Feed me now) from a suitably kitsch '70s TV stage, serving as a visual metaphor for the mesmerising beguiling eyes of a cat when it wants feeding. The 90-second ad launched on 29 March in cinemas and runs through 5 April with a 20-second version running on TV and online until 19 May. MEDIACOM handled media.

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