• News (225)
    Campaign (07 Nov 2018)

    Cesar builds studio that lets dogs design jumpers for Christmas campaign

    CESAR has rolled out a two-minute film outlining how its promotional matching human and dog sweaters were created by dogs themselves. Created by AMV BBDO, the dog food brand's biggest ever global campaign 'Twinning' will give pet owners the chance to win a pair of matching Christmas jumpers designed by dogs through a special 'Doggy Design Studio'. The studio saw dogs barking, running, and tail-wagging, with data captured by their efforts then turned into a jumper design. MediaMonks and dog behaviour experts also contributed to the campaign, which will be supported by in-store, digital and social influencer activity. 

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    Exclusive (14 Jun 2018)

    MARS PETCARE has promoted Georgina Bennett to the role of global e-commerce director.