• News (668)
    bbc.co.uk (01 Jul 2020)

    Facebook: Aviva and Intercontinental Hotels Group pause ads

    AVIVA and INTERCONTINENTAL HOTELS GROUP has become the latest companies to pause advertising on FACEBOOK. Aviva said 'we have taken this moment to pause and reassess Aviva's use of Facebook for advertising in the UK'. IHG confirmed it had recently taken the decision to suspend advertising 'through Facebook globally' but did not provide additional context. In the US, Target and MARS also confirmed they would suspend advertising. Mars's temporary halt will extent to INSTAGRAM, TWITTER and SNAPCHAT.

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    Prolific North (29 Jun 2020)

    Lime and C4 partner with Extra Chewing Gum for Celebs Go Virtual Dating

    EXTRA CHEWING GUM is to sponsor a special virtual version of E4's Celebs Go Dating. In the deal, brokered by MEDIACOM, 4Sales and Lime Pictures, the brand will feature in idents, branded social content and product placement in the show that will see famous faces go on virtual dates during lockdown. Extra will run in store activity and competitions alongside the sponsorship.

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