• News (624)
    The Drum (09 Aug 2018)

    Mars consolidates global media with WPP dealing a blow to Publicis and OMD

    MARS has ended its global media review, consolidating all its media planning and buying with GroupM. GroupM's MEDIACOM has retained the account, but Publicis Groupe's STARCOM and OMD lose the business. All three incumbent were invited to repitch for the account and GroupM will take over all proceedings in January 2019.

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    Marketing Week (20 Jul 2018)

    Mars’s US brand director succeeds Michele Oliver as top UK marketer

    MARS has named Kerry Cavanaugh as marketing director for chocolate. He moves over from Mars' US office and replaces Michele Oliver.

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