• News (594)
    Marketing Week (05 Jun 2017)

    M&S launches first major sustainability campaign as it looks to build ‘engaged trust’

    M&S has introduced a new sustainability programme, Plan A 2025, introducing customers to three easy to grasp goals: helping 10 million people live healthier lives, supporting 1,000 communities, and converting M&S into a zero-waste business. The business is focusing on bettering the community and creating a more sustainable business model through recyclable packaging and becoming more efficient. The retailer will communicate these ideas via radio and digital as part of its 'Spend it Well' campaign as well as launch a dedicated 'Make it Matter' digital hub. In-store activity will also see welcome zones opened in 70 of the largest M&S stores where consumers can learn about what the retailer is doing to support the local community. 

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    Campaign (11 May 2017)

    M&S "Spend it well - food" by Grey London

    MARKS & SPENCER has released the latest ad in its 'Spend it Well' brand campaign. The 40-second 'Spend it Well - Food' ad by GREY shows close ups of food from all over the world in order to continue the theme of making every moment matter. The narrator asks 'Does your food excite you?' before encouraging foodies to make every bite count.

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