• News (595)
    The Drum (21 Aug 2017)

    Marks & Spencer: 'Back to School' by Grey

    MARKS & SPENCER has released a new back-to-school ad as part of its larger 'Spend it Well' campaign. The 30-second GREY ad shows a young boy making his way to secondary school for the first time. He rehearses all the possible scenarios that could go on during the school year before promising his parents that "I've got this". 

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    Marketing Week (05 Jun 2017)

    M&S launches first major sustainability campaign as it looks to build ‘engaged trust’

    M&S has introduced a new sustainability programme, Plan A 2025, introducing customers to three easy to grasp goals: helping 10 million people live healthier lives, supporting 1,000 communities, and converting M&S into a zero-waste business. The business is focusing on bettering the community and creating a more sustainable business model through recyclable packaging and becoming more efficient. The retailer will communicate these ideas via radio and digital as part of its 'Spend it Well' campaign as well as launch a dedicated 'Make it Matter' digital hub. In-store activity will also see welcome zones opened in 70 of the largest M&S stores where consumers can learn about what the retailer is doing to support the local community. 

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