• News (601)
    PR Week (09 Nov 2017)

    Paddington Bear stars in magical Christmas caper for Marks & Spencer

    MARKS & SPENCER has enlisted the help of childhood favourite Paddington Bear for its Christmas campaign. The 90-second spot sees the animated bear rumble a burglar in a red jacket who he mistakes for Santa Claus. Oblivious, Paddington proceeds to help the crook 'deliver' all the stolen presents to their recipients and ultimately the robber is thankful for the bears help as he realises his wrong-doings. The spot was created by GREY LONDON and runs under the company's current strapline 'Spend it well'. Supporting activity includes Paddington concessions in 78 M&S stores; an interview with the bear for content hub Style & Living; and GIFs and clips to be shared on social media under the hashtag #LoveTheBear. The department store has also created a children's storybook which it will sell in the hope to raise at least £200,000 for the NSPCC

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    Campaign (06 Nov 2017)

    Marks & Spencer Christmas ad teaser features Paddington Bear and Angela Rippon

    MARKS & SPENCER has released a teaser for its 2017 Christmas campaign that features a glimpse of Paddington Bear. Coinciding with the launch of Paddington 2 this month, the ad is styled as a breaking news clip and sees former newsreader Angela Rippon reporting that Santa has been spotted in London "not with an elf but with a bear", as Paddington Bear is shown running across a roof. The campaign has been created by GREY LONDON.

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