• News (661)
    Campaign (14 Mar 2019)

    Marks & Spencer expected to appoint NMPI

    MARKS & SPENCER is set to name NMPI as its paid search agency. NMPI unseated the paid search and SEO incumbent of three years ICROSSING after a competitive pitch. iCrossing unsuccessfully repitched for the account. It also set to lose the SEO business as M&S is bringing this in-house next month.

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    The Drum (11 Mar 2019)

    M&S Food inks first-ever TV sponsorship deal with Britain's Got Talent

    M&S FOOD has signed its first ever TV sponsorship deal with ITV's Britain's Got Talent. It will sponsor the talent show for eight weeks beginning in April. MINDSHARE will deliver the campaign, which will include idents and spots within the ad breaks, showcasing M&S' food range, including its vegan Plant Kitchen range, and its Percy Pig and Colin the Caterpillar products. It will also include digital and social media activity that will promote bespoke Britain's Got Talent content across its channels. M&S also created a game for the Britain's Got Talent app that gives players culinary challenges. 

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