• News (107)
    Campaign (21 Feb 2020)

    Macmillan tackles stress of cancer diagnosis

    MACMILLAN has launched a campaign to highlight the emotional hardship of a cancer diagnosis. The spot was created by MRM MCCANN and features an animation of a man following his diagnosis. The ad will run across SKY, CHANNEL 4 and ITV alongside social media, OOH and digital activity. Support will also come from information leaflets and a partnership with BOOTS. The campaign will then later spread across press and radio.

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    Campaign (22 Nov 2019)

    Macmillan names AMV lead creative agency

    MACMILLAN has hired AMV BBDO to work on its creative account following a competitive pitch. The agency defeated FCB INFERNO and KARMARAMA in a process managed by Oystercatchers. Incumbent VCCP declined to repitch.

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