• News (39)
    The Drum (17 Feb 2017)

    Tag Heuer puts the pressure on football fans with intense Premier League IQ quiz

    TAG HEUER has introduced a new campaign to promote its Premier League sponsorship. Part of the larger '#DontCrackUnderPressure' campaign the new online work tests football fans knowledge in a timed quiz game. Those fans who scored highest on the Tag Heuer Premier League Pressure Test were then invited to attend an event hosted by footballers Robert Pires and Marcel Desailly. PITCH created the test to help the brand connect to football fans across social, digital, experiential and PR.

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    The Drum (14 Oct 2016)

    RedBull TV appoints Tag Heuer as official timekeeper as the pair gear up for content collaboration

    RED BULL has announced a new collaboration with existing partner TAG HEUER. The watchmaker will display a countdown clock on Red Bull TV, which will run a content campaign to support its #DontCrackUnderPressure initiative. Tag Heuer will receive brand exposure on the channel as viewers countdown to the start of Red Bull’s Rampage event. Red Bull Media House will also work with Tag Heuer on upcoming content productions including a series entitled ‘Ride to the Roots’ focussing on the lives of world class athletes, with the first sponsored episode starring professional surfer Leonardo Fioravanti. Tag Heuer is currently Red Bull’s official timekeeper, watch and team performance partner.

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