• News (40)
    Sport Business (21 Aug 2018)

    Premier League scores extension with Tag Heuer

    TAG HEUER has penned an extended partnership with the English Premier League. It will continue as the competition's official timekeeper for at least the 2018-2019 season, having held the role for two years. To celebrate, it has launched a new Premier League interactive watchface for its Connected Modular watches which will deliver news, scores and updates to fans. 

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    The Drum (17 Feb 2017)

    Tag Heuer puts the pressure on football fans with intense Premier League IQ quiz

    TAG HEUER has introduced a new campaign to promote its Premier League sponsorship. Part of the larger '#DontCrackUnderPressure' campaign the new online work tests football fans knowledge in a timed quiz game. Those fans who scored highest on the Tag Heuer Premier League Pressure Test were then invited to attend an event hosted by footballers Robert Pires and Marcel Desailly. PITCH created the test to help the brand connect to football fans across social, digital, experiential and PR.

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