• News (59)
    Exclusive (20 Oct 2017)

    LUFTHANSA GERMAN AIRLINES has promoted Chloe Ravat to the role of senior marketing manager for The UK, Ireland & Iceland.

    The Drum (02 Oct 2017)

    O’Deary: Lufthansa pokes fun at Ryanair owner with social and print ads

    LUFTHANSA has recently hired SWC Partnership to capitalize on its Irish rival RYANAIR’s flights fiasco, the result of a pilot shortage, by running an ad in German newspaper Handelsblatt, mocking owner Michael O’ Leary’s predicament. Running with the headline O’Deary! the brand then took the creative to social media. It follows the move by Ryanair 15 year ago to write ‘Bye Bye Lufthansa’ on the side of its planes after launching a slew of Pan-European routes.

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