• News (86)
    The Drum (10 May 2019)

    Anthony Joshua gets unusually hands-on with Lucozade's £5m Fruit Punch marketing campaign

    LUCOZADE SPORT has enlisted the help of heavyweight boxing champion Anthony Joshua as part of its £5m ad campaign for the launch of Fruit Punch. The boxer appeared in a series of ads in his hometown of Watford to promote the drink. Joshua put up ad boards, handled deliveries and encouraged shoppers to purchase drinks in a local store. The apple and raspberry flavoured drink features a gold cap and Joshua's motto 'Stay Humble'. GREY LONDON created the campaign.

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    Campaign (17 Apr 2019)

    Ribena goes craft in £6.2m campaign

    RIBENA has launched a 30-second spot as part of a £6.2m marketing spend across TV. VoD, YOUTUBE, OOH, social, sampling and digital. The work will help promote new flavoured waters Ribena Frusion. The humorous TV ad, created by WUNDERMAN THOMPSON, sees Andrew Berry, a blackcurrant 'artist', speaking of the dedication he puts into his mastery in a poetic way, before he's snapped back to reality by a co-worker ordering him to keep packing blackcurrants for the presser. It ends with on-screen text promoting the brand's 81 year heritage.

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