• News (77)
    Internet (18 Jun 2018)

    Lucozade looks to take some media buying in house

    LUCOZADE has announced plans to bring up to 20 percent of its media buying in-house. The programmatic and social media buying would be taken from MEDIACOM and handled by the brand's internal agency TED. The brand has also handled around half of its advertising in-house since 2016. 

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    Convenience Store (05 Jun 2018)

    Lucozade Zero makes TV debut in £6m campaign

    LUCOZADE ZERO appeared in its first TV ad during Love Island on 5 June as part of a £6m marketing push. The campaign is supported by social and digital activity, plus out-of-home and in-store activations kicking off in early July. It is intended to drive brand awareness among 93% of the population.

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