• News (2)
    City AM (30 Jul 2018)

    Biscoff and Nakd owner Lotus Bakeries adds British children's snack maker to portfolio for £42m

    LOTUS BAKERIES has purchased children's snack and meal manufacturer KIDDYLICIOUS for £42m, double its' projected revenues for this year. Founder and managing director Sally Preston will continue to lead the company, and commercial director Neil Mather will also remain in his role. The acquisition follows Lotus Bakeries' recent buyout of BEAR and NATURAL BALANCE FOODS.

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    Convenience Store (28 Apr 2017)

    Lotus Biscoff advert aimed at younger audience

    LOTUS BISCOFF has plans to release its first TV campaign in the UK this May. The campaign will run on ITV and CHANNEL FOUR in the Midlands, Yorkshire, Lancashire and Tyne Tees regions. A 20-second ad stars footballer Eden Hazard and hopes to target a younger audience. The campaign is also scheduled to run for four weeks in July and September. 

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