• News (156)
    Campaign (10 Apr 2019)

    Lastminute.com spreads in-housing gospel after insourcing media

    LASTMINUTE.COM is launching Playbook, a consultancy that will assist other brands through the process of in-housing parts of their media and marketing operations. The brand has brought most of its own media in-house across Europe. It has previously worked with MANNING GOTTLIEB OMD. The company will continue to work with agencies on above-the-line campaigns including PUBLICIS LONDON. SPARK FOUNDRY handled media for its 'Whatever makes you pink' campaign last year. Playbook will be part of a new media company that will sit within Lastminute called Forward alongside The Travel People, its media and trading business. Chief commercial officer for media and partnerships, Alessandra Di Lorenzo has been appointed Playbook chief executive. 

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    Campaign (07 Feb 2018)

    Lastminute.com launches flamingo ads for 'Whatever makes you pink' campaign

    LASTMINUTE.COM has kicked off a new campaign starring fun-loving pink flamingos. The work, created by PUBLICIS, includes a 20-second spot which explains how flamingos are not born pink but become that colour through doing things they love (i.e through their diet of eating shrimp). It runs under the strapline 'do whatever makes you pink', a nod to the brand's signature colouring. It will be supported by FACEBOOK and INSTAGRAM activity plus OOH ads, with the campaign marking the brand's 20th anniversary. MANNING GOTTLIEB OMD handled media planning and buying.

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