• News (317)
    Campaign (11 Mar 2019)

    Lloyds Bank aims to break money 'taboo'

    LLOYDS BANK has launched a 30-second spot that aims to encourage families to talk openly about financial concerns. Created by ADAM&EVE/DDB, 'The M Word' sees various couples and families looking uncomfortable as they are asked to discuss their financial situations. The TV spot will be supported by OOH, press, radio and online activity. MEDIACOM handled media planning and buying.

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    FT.Com (20 Feb 2019)

    Lloyds, Schroders JV rebrands in pursuit of affluent clients

    SCHRODERS and LLOYDS joint venture is ditching the Lloyds name in a bid to attract affluent clients in order to become of the top three financial planning businesses in the UK. The new venture will be called Schroders Personal Wealth and will enter the market in the second half of 2019. The decision to drop the Lloyds name will see the venture aim to attract an affluent client base by using a brand more associated with investment and private wealth.

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