• News (300)
    Campaign (02 Feb 2018)

    Lloyds ads open up about mental health in winning campaign from Channel 4's diversity contest

    LLOYDS has teamed up with CHANNEL FOUR for a new campaign which aims to tackle mental health prejudices. Created by ADAM&EVE/DDB, a 60-second spot sees celebrities including Jeremy Paxman, Alex Brooker and Professor Green take part in the 'Who am I?' guessing game with a different mental health issue written on a sticky note on each of their foreheads. Released on Time To Talk Day, it runs under the hashtag 'GetTheInsideOut' encouraging people to speak out about their experiences. The campaign was the result of Lloyds winning £1m of advertising as part of Channel 4's Diversity in Advertising initiative. Media planning was handled by Group M.

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    Campaign (09 Nov 2017)

    Channel 4 diversity prize awarded to Lloyds Bank after Volvo withdrawal

    CHANNEL FOUR has awarded its diversity prize to LLOYDS BANK and its creative agency ADAM&EVE/DDB after VOLVO withdrew from the title after suggesting its agency GREY was not involved in the winning idea. Lloyds and Adam&Eve/DDB will receive £1m of free airtime to focus on a campaign that looks at non-visible disability. 

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