• News (302)
    The Drum (11 Apr 2018)

    Lloyds Banking Group brings Richard Warren inhouse from GroupM as new marketing chief

    LLOYDS has appointed Greenhouse GroupM's managing director Richard Warren to the role of director of marketing and communications. He takes up the new role in June, having spent less than a year heading up the Lloyds account at the WPP agency. Warren will report to managing director of group brands and marketing Catherine Kehoe.

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    Campaign (04 Apr 2018)

    Lloyds Bank "The running of the horses" by Adam & Eve/DDB

    LLOYDS BANK's latest spot portrays it at the centre of the community. A young girl in bed is woken in the middle of the night, and follows her family and community across rural moors to a beach, where they watch a herd of the bank's instantly recognisable black horses running down a beach towards them. The animals gently nuzzle the local people, one pressing its head against the belly of a pregnant woman, as a metaphor for the support Lloyds Bank aims to provide. The campaign was created by ADAM&EVE/DDB. Media was handled by Greenhouse and WAVEMAKER.

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