• News (21)
    PR Week (13 Apr 2016)

    LLOYDS has appointed GRAYLING to help with public affairs engagement across the UK for the Lloyds, HALIFAX, BANK OF SCOTLAND and SCOTTISH WIDOWS brands. The agency will focus on the group’s Helping Britain Prosper plan which focuses on the main social and economic challenges to the UK.

    Campaign (12 Apr 2016)

    LLOYDS BANK has created data-inspired digital poster ads as part of its ‘For the Next Step’ campaign. The digital display ads by ADAM & EVE/DDB combine local maps with 3D buildings and data about the number of people starting businesses, buying houses and getting married in that area. The theme builds on earlier ads showing how the bank is able to help people take the next step in their lives. The ads will run in 15 train stations across the UK and as online banners. Media was handled by Greenhouse, an offshoot of Group M set up to take care of Lloyds Bank.