• News (65)
    Campaign (18 Sep 2018)

    Initiative dislodges Carat from £20m LV= media account

    LV= has handed it £20m media planning and buying account to INITIATIVE. The agency fought off competition from MINDSHARE, THE7STARS and incumbent CARAT for the business in a review handled by MediaSense. DESIGNATE, the insurer's creative agency, is unaffected by the review. 

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    Other (06 Jul 2018)

    Smith promoted to MD of LV='s direct business

    LV= has promoted Heather Smith to the role managing director of direct business. She replaces Selwyn Fernandes who left after 12 years.

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