• News (36)
    Campaign (21 May 2018)

    Utilita creates giant tree installation for festival activation

    UTILITA is creating a giant tree installation to engage with young people and families at festivals. The 'Power tree' will be a 20x20-metres activation with a forest of trees around it and will include DJ sets, free Wi-Fi, phone charging points and a bar. The energy provider has signed a four-year partnership with LIVE NATION which will see the activation appearing at Parklife in Manchester, Trnsmt in Glasgow, Camp Bestival, Bestival and Creamfields.

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    The Grocer (26 Mar 2018)

    Co-op signs deal with Live Nation for festival stores

    THE CO-OP has agreed an exclusive partnership with LIVE NATION to operate stores at major summer music festivals. The deal will see The Co-Op become the first UK food retailer to have a supermarket at four major festivals - Download, Latitude, Reading and Leeds. The Co-Op will support the partnership with a digital and social media campaign, alongside PR and experiential activities.

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