• News (39)
    PR Week (30 Oct 2019)

    Carlsberg UK toasts new retained comms agency

    CARLSBERG has named GOLIN as its PR agency for brand and corporate. Clifford French is the incumbent. Golin will begin work on the account in January, which will include sponsorship assets for O2 Academies and LIVE NATION festivals, and supporting its Together Towards Zero sustainability programme. 

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    Campaign (01 Aug 2019)

    Next, Thatchers and Greenpeace among brand line-up at Camp Bestival

    LIVE NATION and SJM's Camp Bestival saw a number of returning partners deliver activations to engage festivalgoers at Lulworth Castle. GREENPEACE brought its 'forest-friendly' skate ramp to the festival, offering training sessions, open-skate afternoons and a vegan café. Snacks brand Kind created a kinetic dance floor that powered charge points for phones from the movement. The activation was created by SENSE. THATCHERS brought a truck offering samples and an 'Apple Drop' game where people could test their agility by catching foam apples that dropped from the top of a wooden arch. NEXT brought back its 'Next lounge' offering face-painting, magic tricks and charging stations. IMMEDIATE MEDIA returned to promote a number of magazines including Cbeebies, Girl Talk and Match of the Day. LOL SURPRISE! created an immersive experience where children could take an exclusive first look at the new range of dolls, dress like their favourite character, visit a glitter station and walk on a catwalk.

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