• News (14)
    The Drum (06 Oct 2016)

    Lil-Lets moves away from 'discreet' positioning in bright rebrand

    LIL-LETS has revealed a bold, new brand identity and packaging design across its portfolio to better reflect "modern women". New packaging uses bright colours to help the products stand out on the shelf instead of hiding away. The redesign will be rolled out globally, first in the UK and South African markets, before hitting the Middle East. An above-the-line campaign will also go live in the UK later this month.

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    The Drum (13 Sep 2016)

    Lil-Lets appoints Brass as its new social media agency

    BRASS has been chosen to handle social strategy and content creation for LIL-LETS following a competitive pitch. The agency will also support an above-the-line campaign to launch later in the year.

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