• News (116)
    The Drum (13 Sep 2016)

    Why Levi’s is looking to its musical roots to drive relevance for young consumers

    LEVI’S is hoping to tap into a younger audience with its latest campaign ‘#supportmusic’ in partnership with the V&A. The latest activity involves both a global community-based music project and an exhibition at the museum that explores fashion and culture in the 1960’s. The music project will run across the Europe, US, China and India markets, with each sector working with a specific artist to give back to their local community. The campaign will be promoted through the brand’s website, social media, and the sale of a promotional pin. The V&A exhibition entitled ‘You say you want a revolution? Records & Rebels 1966-1970’ in running now until 26 February. Additionally, Levi’s is working with social influencers to draw more women into the brand following its ‘#LiveInLevis’ user-generated content platform which launched in 2014.

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    Exclusive (05 Sep 2016)

    LEVI STRAUSS has promoted Claire Winton to the position of brand environment manager - wholesale.