• News (151)
    Campaign (04 Oct 2019)

    Levi's partners Google to create smart jacket

    LEVI'S has partnered with Jacquard by Google to create a smart jacket for its autumn/winter collection. Each jacket contains a range of GOOGLE-related features that allows users to enhance their everyday experiences through a series of hand gestures. Features include 'My day', which triggers time, weather and calendar, and 'Always together', which receives alerts if the wearer has left their phone behind, 'Ride and share', which lets users know when their taxi will arrive and who is driving it. Hand gestures can also be used to take a picture with the user's phone camera. The jacket is available to buy on Levi's website, as well as in select stores across the UK, Australia, France, Germany, Italy and the USA.

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    Exclusive (05 Sep 2019)

    LEVI STRAUSS has promoted Molly McGarry to the position of channel marketing manager.