• News (5)
    The Drum (13 Nov 2018)

    Babbel taps Media Bounty for its UK social strategy

    BABBEL has appointed Media Bounty as its social media agency. Media Bounty analysed user behaviours, including what prompted them to begin learning, to create a social strategy for the language-learning app. The brief included increasing Babbel's brand awareness, delivery of integrated campaign concepts and partnership recommendations.

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    Campaign (11 Apr 2018)

    Babbel "An alien abroad" by Wieden & Kennedy London

    BABBEL has launched an interesting new 2-minute ad which depicts a day in the life of a travelling alien named Alex, who struggles to communicate with English speakers as he only speaks alien. The extra-terrestrial has trouble with his hotel, transport and ordering food until he spots an advert for Babbel and embarks on an English language course. Despite a few hurdles along the way, Alex finally masters English and is able to communicate with all the people he could not at the start of the ad, demonstrating he has learnt the country's etiquette and colloquialisms as well as the language. The ad, created by WIEDEN & KENNEDY, ends with the strap line 'Speak the language like you've always wanted to'.

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