• News (2)
    PR Week (03 Jan 2013)

    LEICESTER CITY COUNCIL is seeking a PR agency to boost awareness of the city and its cultural significance.

    Campaign (14 Nov 2003)

    LEICESTER CITY COUNCIL is running a £250,000 poster campaign with slogans including "boring, boring Leicester" and "Leicester -- nothing to shout about" which it hopes will provoke local residents to take more pride and defend the city's reputation. The campaign, created by Leicester Shire Promotions - the marketing arm of the city council - features posters which have been designed to look as if a confident statement about Leicester has been defaced by graffiti. A second phase of the campaign will have local people challenging the negative comments.