• News (34)
    Convenience Store (03 Apr 2018)

    McCain launches Dare to Do It on-pack promotion

    MCCAIN has rolled out an on-pack promotion offering 2-for-1 tickets at thousands of entertainment venues. The 'Dare to Do It' promotion aims to encourage families to try new activities by helping to make them more affordable. It runs for 12 weeks from April, printed on seven million packs of products across McCain's frozen range. The campaign is supported by OOH advertising and in-store activation and is being run in partnership with THORPE PARK and LEGOLAND, among others.

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    Campaign (16 Mar 2018)

    Legoland 'Get ready for fun' by BMB

    LEGOLAND has launched a new campaign promoting the idea that it is the ideal place for kids to let their imaginations run wild. The 30 second spot by BMB tells the story of a park warden who has overslept and has to run around the park to try and get giant Lego creatures, including a dinosaur, octopus and dragon, ready to welcome guests. The campaign will run in the UK, US, United Arab Emirates, Japan, Malaysia and other European markets.

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