• News (197)
    The Drum (05 Nov 2018)

    Lego's first global Christmas ad extols the magical properties of those little bricks

    LEGO has launched its first global Christmas campaign entitled 'This is not a brick'. The 60-second spot shows how its plastic blocks ignite the imaginations of children and adults. Set to the soundtrack of Johan Strauss II's The Blue Danube, it sees children opening Lego gifts and transported into a fantastical world. Created in-house, the spot will run on TV alongside a search strategy which hopes to see consumers land on 'passion points' pages of the Lego website which pair children's interests and its toy collection. A FACEBOOK chatbot and AR filter will also be available in the run-up to Christmas.

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    Campaign (05 Nov 2018)

    Amazon's Black Friday pop-up returns with Samsung, Lego and Canon

    AMAZON is recreating its Black Friday pop-up with LEGO, MICROSOFT and ONEPLUS among the brands on board. The activation will open for four days in November and is intended to showcase Black Friday deals from various advertisers. Jubba devised the event. As well as shopping deals, 'Home of Black Friday' will offer cocktail masterclasses, beauty treatments and workshops on everything from cooking to candle-making.

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