• News (193)
    The Drum (13 Jun 2018)

    ASA bans ads for horror movie Insidious after kids shown 'distressing' YouTube trailers

    SONY has received a ban on ads for its Insidious: The Last Key horror movie, inappropriately appearing on unstoppable pre-roll ads on children's content on YOUTUBE. The ASA received complaints from both parents and children that the trailers, featuring screaming, humanoid creatures and fanged demons were distressing. The ads had appeared before children's video content including clips from DISNEY movie Frozen, LEGO and Minecraft videos. 

    Read Full Article

    Marketing Communication News (05 Jun 2018)

    LEGO Star Wars Uses the Force in Hi-Tech Gesture Based DOOH Mall Campaign

    LEGO has launched a digital out-of-home campaign to promote the latest Star Wars film. Shoppers are invited to build the galaxy using Lego bricks on a digital screen, assigning them a higher score on the 'force meter' according to how quickly they build. The campaign was created by INITIATIVE. The agency also handled media planning and buying along with RAPPORT

    Read Full Article