• News (189)
    Campaign (20 Nov 2017)

    Lego to stage shopping centre tour

    LEGO is hosting a number of events in UK shopping centres and stores for part of its #BuildToGive campaign. The company will be inviting families to build their own Lego Christmas tree decoration in the hope of donating up to 20,000 Lego gifts to children's hospitals through the charity Fairy Bricks. It was created with agency PRETTYGREEN and each event has 'Santa's helpers' to help participants create their decoration and a professional Lego builder to share building tips.

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    The Drum (13 Nov 2017)

    With distinctive rattling presents, Lego returns to Christmas TV for the first time in 4 years

    LEGO has launched its first Christmas TV ad in four years which features children getting excited at the prospect of all the things they can make with the building bricks that they believe to be inside their wrapped Christmas gift. The spot debuted on 11 November and will feature during prime ad breaks on ITV. The campaign also includes digital outdoor ads at Piccadilly Circus, Leicester Square and Oxford Circus plus FACEBOOK, YOUTUBE, AMAZON VIDEO and Snapchat activity. 

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