• News (191)
    ToyNews (12 Mar 2018)

    Lego to produce environmentally-friendly bricks

    LEGO has announced it will start making all of its botanical pieces out of real plant-based materials. Lego is using Braskem's I'm Green polyethylene, a biopolymer plastic made from sustainably harvested sugarcane, to create all of its botanical Lego pieces including trees, bushes and leaves. The parts will start appearing in Lego product boxes in 2018.

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    Campaign (28 Nov 2017)

    Lego awards global media to Initiative

    LEGO has appointed INITIATIVE as its global media agency following a worldwide review. The agency won the account after a competitive pitch and takes over from CARAT in Europe and STARCOM in the US.

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