• News (1)
    The Drum (31 Oct 2018)

    Media Bounty partners with Lee Kum Kee sauces to produce ‘Soy Senses’ animations

    LEE KUM KEE and Media Bounty have teamed up to create a series of animations for the food brand's Awaken Your Soy Senses campaign. The ads, which aim to educate consumers about the different types of soy sauce, were developed following research which found that 50% of UK adults don't know the difference between light and dark soy sauce. Animated characters address the confusion while propagating the benefits of using Lee Kum Kee soy sauce products.

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