• News (5)
    SportsPro (06 Jul 2018)

    Wimbledon in credit with American Express deal

    AMERICAN EXPRESS has agreed a multi-year sponsorship agreement with the Wimbledon Championships tennis tournament. The deal starts in 2019 and will see the financial services company serve as the new payments partner of the All England Lawn Tennis Club. The AELTC has also extended agreements with four of its official suppliers. EVIAN and HSBC will continue to sponsor Wimbledon for a further five years, starting in 2018, LANSON has renewed its contract for a further three years, starting in 2018 while STELLA ARTOIS will sponsor for a further three years, starting in 2019.

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    The Drum (10 Jul 2017)

    Lanson: 40-year Partnership with The Championships, Wimbledon by Space

    LANSON is promoting its sponsorship of Wimbledon with a new campaign by SPACE. The 70-second ‘Celebrating 40 Years of Champions’ film begins with historical footage from 1977, the year its sponsorship of Wimbledon began. The film proceeds into a montage showing how much has changed, and how much has stayed exactly the same over the four decades it has been associated with The Championships. The clip ends with the line ‘Let’s toast the next 40 years of champions’.

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