• News (141)
    Campaign (28 Apr 2020)

    COVID-19: Gambling brands to suspend TV and radio ads during lockdown

    PADDY POWER, Betfair, LADBROKES CORAL GROUP and BET365 are suspending all TV and radio advertising during the pandemic after increased pressure from MPs. The voluntary measure will be implemented by 7 May for a minimum of six weeks and will be reviewed when the lockdown is relaxed. Existing TV and radio slots will be replaced by safer gambling messages, donated to charities or removed where allowed. The brands will continue to advertise online and across direct marketing channels.

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    Campaign (03 Mar 2020)

    Life's a game worth betting on, according to BBH's first work for Ladbrokes

    LADBROKES has launched a new campaign consisting of three TV spots running under the strapline 'Where the nation plays'. In the first work for the brand by BBH, one spot focuses on casinos sees a woman spinning a rotating rail of black and red clothing while a man builds a stacked sandwich as he keeps asking the maker to 'hit him' with a further filling. Another spot focuses on football betting and shows a range of bettors with different styles, and the third ad showcases racing and the offers available to fans. THE7STARS handled media. 

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