• News (28)
    Campaign (04 Dec 2018)

    Zenith wins Lactalis global media business

    LACTALIS has handed its consolidated global media account to ZENITH following a pitch. The agency retained the account for EMEA, Asia-Pacific and Latin American markets and additionally won responsibility for Austria, Canada, Colombia, Denmark, Finland, the Middle East, Norway, Spain, Sweden, the UK and the US. Zenith's London office will lead the business.

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    The Grocer (10 Oct 2018)

    Lactalis McLelland adds duo of Seriously cheddar Melting Pots

    LACTALIS MCLELLAND has unveiled its new Melting Pots which join the Seriously cheddar product lineup. The pots are available in aged Scottish cheddar and roasted onion variants and hit WAITROSE shelves on 10 October. They are set to roll out to other stores, including ASDA and SAINSBURY'S, later this year. Lactalis McLelland hopes that the innovative product will help it tap into a new market of cheese consumers.

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