• News (547)
    Campaign (13 Oct 2017)

    Heinz marks 50 years of 'Beanz Meanz Heinz' with personalised cans and dining experience bus tour

    HEINZ is celebrating 50 years since the debut of its famous ad slogan ‘Beanz Meanz Heinz’ with a raft of activity including the release of 50 different limited edition labels. A new microsite will also allow fans to order their own personalised can. A tour bus, which will invite diners to sample baked beans with a range of different toppings, will also visit nine cities. The lower deck of the bus, which was created through a partnership with the Food Network and OMD Create,will offer visitor’s recipe cards and personalised cans of baked beans.

    Read Full Article

    The Drum (02 Oct 2017)

    Heinz lets the soup out of the can with £4m campaign to welcome winter

    KRAFT HEINZ has launched a seasonal £4m weather reactive TV campaign that focuses on the natural make up of its soup products. The 20-second spot, produced by 76 Ltd through agency BBH, launched last week. The video will also be activated across multiple digital channels including VoD and social. A second ad, to launch later this month, will focus on the brand’s new soup of the day range.

    Read Full Article