• News (564)
    Campaign (08 May 2019)

    Kraft Heinz says goodbye to chief marketing officer

    KRAFT HEINZ' chief marketing officer Eduardo Luz is leaving at the end of May. Adam Butler, currently president of beverages, snacks and desserts, will take over on an interim basis.

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    Campaign (08 Apr 2019)

    Heinz marks 150 years with £12m campaign

    HEINZ has launched a new campaign to celebrate its 150th anniversary. The £11.7m push, which will run across the UK, Europe, Middle East and Africa, focuses on tomato ketchup and includes a 30-second spot showing the condiment as a staple of all plates across time. From fry-ups to beans on toast, chips to chicken nuggets, the dishes all end up clean - the sign of a good meal. The work will run on social, digital, VoD supported by an OOH takeover at the BFI Imax cinema. BBH created the campaign and STARCOM handled media planning and buying.

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